Our Story

Back to the early 2000s...

The friendship of our four co-founders, Maximilian and Tamas routes back to the early 2000s. Max has been a role model for Tamas and his professional journey not only served as inspiration but paved the way for the young Jedi to embark on their multinational career.

While the folks have been living in different countries throughout the years, Maximilian has been mentoring and coaching the co-founder during his toughest professional years.

Introduced to IMX

This was the first time when Tamas have been introduced to the Innermetrix personality test, which laid down the fundaments of their professional and personal development.

The impact on their lives was so significant that they decided: once, they will build a platform that will enable entrepreneurs, co-founders, employees of SMEs, multinationals and startups, to perform better with less effort and simply, live a happier life.

The future is bright

We have “been there, done that”. We know how tough it is at times to maintain mental clarity and still perform well, under extreme pressure, despite all the distraction that surrounds us in today’s World.

We are extremely excited to have launched the You Are More platform and thrilled to positively impact the lives of people in the GCC, India and Pakistan.

Trusted by the world's best companies

Meet with our Founders

Who we are?

Meet with the founders

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Feature one

Tamás Lónyai

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Maximilian Malchiner
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Feature two

Dániel Laczó

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Maximilian Malchiner

Having worked as CEO of major multinational organizations in the telecom and media industries, Maximilian has experienced both the sunny and shadow sides of corporate life. This deep understanding of corporate challenges led him to transition into consulting, dedicating himself to helping individuals and organizations unlock their full potential, ensuring they lead both mentally and physically healthy, successful lives.

As a specialist in personality and sportmental psychology, he holds degrees from the University of La Salle, Madrid, and Germany's Academy of Sports. He has coached executive teams of leading global companies in Europe and Asia and certified over 300 coaches and psychologists as Certified Innermetrix Consultants.

Maximilian is well-known for his deep knowledge, dynamic personality, and integrity, which his clients highly appreciate. His global perspective is shaped by living in four countries and mastering five languages. Currently, he resides between Spain and Dubai and cherishes his role as a father of three.

A highly sought-after speaker at major global conferences such as the World Biohack Summit in Dubai and the Erfolgskongress in Germany, Maximilian has addressed audiences of over 40,000 people. His work has been featured in numerous international magazines, newspapers, and TV shows. In 2024, he was recognized as Entrepreneur of the Future by the German Innovation Institute for Sustainability and Digitalization.

Maximilian believes in creating a better world through conscious and self-aware living, a philosophy encapsulated in his bestselling books, You Are More! and The Six Pillars of Life.

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Allan Miller

Allan Miller is a globally recognised authority in professional and personal development, with a career spanning over three decades of exceptional impact and influence. As the co-founder of YAM! (You Are More!), Allan has been at the forefront of creating a groundbreaking platform that empowers individuals and organisations to achieve unparalleled success. His work, which combines strategic insight with a deep understanding of human behaviour, values, and decision-making, has made him one of the most sought-after experts in the world.

Allan and Maximilian Malchiner have been working together for 17 years as strong partners, friends and advocates of IMX across Europe.

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As a speaker, Allan captivates audiences with his dynamic presence and profound insights, making him a world-class leader in his field. His ability to inspire, motivate, and educate is unmatched, empowering people to unlock their full potential and achieve extraordinary results. Allan’s influence extends far beyond the classroom or boardroom—he is a trusted advisor to top blue-chip companies, a mentor to emerging leaders, and a catalyst for positive, transformative change.

Allan’s current focus is on making a lasting impact across the UAE and GCC region with You Are More!™, where he is dedicated to leading transformative initiatives that empower organisations and individuals to excel. His vision is to create a legacy of excellence, where his innovative approaches continue to set the standard for leadership, communication, and organisational growth on a global scale.

Mohsin Hamid

Mohsin, Co-Founder, was born in Dubai and is a seasoned network professional with over twelve years of experience in various government and semi-government organizations. His deep understanding of local systems and operations is of tremendous value to the team and the region.

Mohsin connected with Maximilian after the pandemic and was inspired by the vision and the urgent need for professionals in this field. He recognized the importance of building something impactful—something that enhances productivity and improves lives. This shared vision led to the creation of the *You Are More* platform, where Mohsin based on his local experience and connections plays a vital role in shaping the growth and success.

"It was a privilege to meet Maximilian and Allan, whose extensive experience from the Western world has been invaluable in bringing You Are More to life." - Mohsin

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